Vivante's extreme low power composition solution selected to accelerate GUI effects in Nufront’s upcoming SoC products for smartphones, tablets and connected multimedia devices
Sunnyvale, CA – September 1st, 2011 – Vivante Corporation, a leading supplier of graphics and visualization technologies for mobile and consumer entertainment applications, announced today that Nufront, a leading Chinese high-tech company, has licensed its market leading display and pixel composition GUI engine. Nufront will integrate this key piece of visual rendering IP into its next generation SoCs powering mobile, embedded, and consumer electronic platforms, including smartphones and multimedia tablets.
The composition and GUI engine is a super-fast 2D and pixel processing accelerator that scales, animates, layers, filters, processes, and combines multiple input sources (3D, 2D, 1080p Video) to compose for final viewing. The powerful GUI composition engine offloads the CPU and 3D engine from graphics composition and lowers system power by load-balancing graphics resources and enhancing visual effects using specialized, low power hardware. Systems become more responsive, fluid, and engaging.
“When selecting a key piece of graphics technology to integrate in our products, one area we analyze is how it benefits the user experience. Since market and user impression is one of the fundamental factors in producing a successful product, we decided on the Vivante composition engine for a few reasons. It is an industry proven GUI engine that captures the consumer’s attention due to its optimized hardware that brings together the best composition layering that you see in the latest Android platforms. The solution also enables us to introduce new and creative effects on our platforms, all while lowering our power envelope due to the energy efficient GUI composer,” says Wei Yu, general manager, Nufront System Chip Division.
Vivante CEO Wei-Jin Dai says, “We are pleased to partner with a leading innovator and successful company like Nufront to put our IP into their upcoming SoC products. With their expertise in wireless connected devices and multimedia processing, it was a natural fit to include our composition engine in their next generation consumer products. The combination of Nufront’s expertise in connectivity and our GUI rendering will bring a new level of smart, connected devices with the best balance of performance, visual quality, power savings, and all-day battery life.”
About Vivante Corporation
Vivante, a leader in multimedia IP solutions, provides the highest performance and lowest power characteristics across a range of Khronos Group API conformant GPU products based on the Scalarmorphic architecture. Vivante GPUs are integrated into customer silicon solutions across a range of consumer electronics platforms running thousands of graphics applications. Vivante is a privately held company incorporated in California headquartered in the heart of Silicon Valley, with an R&D center in Shanghai, China.
For more information, visit http://www.vivantecorp.com.
Founded in 2004 in Beijing by a group of IT professionals who studied and worked in the US, and led by its Chief Technology Architect, professor Bao, Nufront has become an innovative technology power house that has made remarkable breakthroughs in a range of technology fronts. Those innovations include wireless communications, internet-based video/image search, digital imaging based banknote identification and anti-counterfeit mechanisms, mobile TV and multimedia broadcast standards, as well as technologies related to semiconductor/computer system processors. Our extensive network of partnerships with industry leaders and academic R&D institutions, together with our in-house technology expertise, serves as the backbone of our cutting edge developments powering the devices of today and tomorrow.